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Business Case 101

A business case is a documented argument that outlines the rationale for initiating a project or task. It typically includes an analysis of the benefits, costs, risks, and alignment with strategic goals. Here are 10 famous examples of business cases, explained simply: Apple iPhone Launch (2007): Situation: Apple was known for its computers and the iPod. Objective: Enter the mobile phone market with a revolutionary device. Justification: High potential market demand for a multi-functional, user-friendly phone combining music, internet, and communication. Outcome: Massive success; transformed Apple into a global tech leader, contributing significantly to its revenue. Netflix Streaming Service (2007): Situation: Netflix was a DVD rental service. Objective: Transition to a digital streaming service. Justification: Growth in internet speeds and digital media consumption trends. Outcome: Netflix became a dominant player in entertainment, reducing reliance on physical DVDs and appealing

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